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TV Rights: Dazn and Sky offer 900 million: but 7 clubs say no

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La Repubblica report that broadcasters DAZN and Sky will raise their offer for Serie A rights, but seven clubs have rejected the proposal. Meetings have been ongoing between the league and the broadcasting channels, but they are yet to reach an agreement for upcoming seasons.

Italian football finance site Calcio e Finanza write:

“The latest raise put on the table by DAZN and Sky amounts to €900 million per season for five years, as reported by the Radiocor agency. Furthermore, as learned from Calcio e Finanza, there would also be a possible additional revenue component for the League, in particular in the DAZN offer. For some clubs in the top flight, €900 million per year was the minimum symbolic threshold to reach in order to try to close the agreement with the broadcasters.

In any case, this is a lower income than what is currently received by the 20 clubs, which again with the DAZN-Sky duo in this three-year period have taken €927.5 million per year. Thus Mediaset ‘exits the scene’ , who until now had tried to win the free-to-air match on Saturday evening. In fact, if we continued with only DAZN and Sky, the pattern of the championship rounds would remain unchanged, with three matches from 2024/25 co-exclusive between the two broadcasters (and the other seven only on DAZN).

Not just €900 million per season, however. As learned from Calcio e Finanza, on the table in particular by DAZN there would also be a revenue sharing option , i.e. a share of revenues to be passed on to the League in particular in the case of exceeding a certain ceiling, for example on the number of subscribers.

The alternative – in the event of rejection of the proposal at the meeting of 23 October – is the launch of the official channel of the Serie A League to sell the broadcast of the matches directly to users, with the possible support of investment funds or in any case of a financial partner (whose envelopes would be opened only after the “no” to the broadcasters).

In addition to this, La Repubblica report that at least 14 votes are needed to ratify the agreement and there are seven clubs (Juventus, Milan, Naples, Roma, Fiorentina, Bologna and Salernitana) who are against it and want the creation of a self-managed TV channel by the clubs.

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