Juventus has welcomed a significant new sponsor to its portfolio with TIM, the leading Italian telecommunications company, becoming an official Premium Partner of the club. Unlike previous main shirt sponsors, TIM will appear as a sleeve sponsor on the Juventus Women’s team and the U20 (Primavera) team’s jerseys.
The two-year partnership highlights TIM’s commitment to sports and gender equality. Francesco Calvo, Juventus’ Managing Director of Revenue & Institutional Relations, emphasized the shared values of excellence and innovation between the two organizations. “We are happy that TIM has chosen to have maximum visibility on the sleeves of our women’s first team and U20 formation, demonstrating our ongoing path of value creation,” Calvo stated.
Andrea Rossini from TIM echoed this sentiment, noting the partnership aligns with the company’s “Strength of Connections” campaign. “We are particularly proud of this collaboration with Juventus, a partnership that reflects sports values that unite rather than divide,” Rossini explained. He also highlighted TIM’s continued support for women’s talent and the goal of achieving gender equality.
The partnership includes exclusive activities and experiences for TIM customers, providing unique opportunities to engage with the Juventus world. While TIM will not replace Jeep as the main shirt sponsor for the men’s team, their presence on the women’s and youth team jerseys represents a significant step in promoting women’s football and youth development.
