Napoli have officially announced that their new shirt sponsor will be South Korean cryptocurrency platform Upbit. The new shirts will be on display in tomorrows match against Inter and are seen as a bid to expand and accelerate the clubs growth in Asian territories. An official announcement from the Napoli website confirmed the news:
SSC Napoli and Dunamu Inc. join forces! Wear the jersey, support the team and enjoy the ride!
SSC Napoli is delighted to announce a new partnership with Dunamu Inc., the South Korean fintech company and operator of one of the world’s largest cryptocurrency exchanges Upbit, who will be the club’s official Back-of-Shirt Partner and Global Crypto-Exchange Partner for 2022/23 and 2023/24 in all Serie A, Coppa Italia and friendly matches. This will come into play for the team’s next Serie A fixture on Wednesday 4 January against Inter.
Dunamu Inc. is an important partner for SSC Napoli and represents an opportunity and the club’s intention to create a solid fan base in South Korea to support the team in every challenge they will face.
Tommaso Bianchini, Chief International Development Officer of SSC Napoli said, “We’re thrilled to have reached this agreement with the South Korean company Dunamu, a leader in its sector and a growing company in the Asian market. This partnership enshrines the union of two game-changers in their respective sectors, underlining the objective of a future vision where innovation and technology are at the heart of the project. This agreement once again confirms that the club has an eye on international markets and on the most advanced technologies, in a process of continuous improvement of our brand globally.
“We’d like to warmly welcome Upbit to our family and we look forward to working together and enlarging our presence in South Korea.”
“Dunamu is excited about our new partnership with SSC Napoli, one of the biggest and most prestigious football clubs in the world,” said Sirgoo Lee, CEO of Dunamu Inc. “We’re thankful for the warmest welcome and are thrilled to be a part of the journey together with SSC Napoli, including star defender Kim Minjae. We look forward to finding more meaningful collaborations throughout the season.”
ABOUT
Dunamu Inc. was incorporated in Seoul, Korea in April 2012, and is one of the country’s leading fintech companies. Focused on asset management and investment, Dunamu operates Upbit, the crypto-asset exchange with world-class blockchain technology, regulatory expertise, and operational know-how.
Dunamu Inc. launched Upbit in October 2017 and Upbit is currently one of the largest crypto-asset exchanges in South Korea. Upbit was named the no.3 exchange in the world by trade volume by the Blockchain Transparency Institute in December 2018, and has earned certifications from renowned international and domestic information security organisations.
