Exor, the holding company that owns Juventus, has laid out a strict financial roadmap for the Italian football giant. The new business plan for 2024-2027 aims to balance sporting competitiveness with financial stability, marking a significant shift in the club’s approach to management and spending.
Gazzetta dello Sport report how, after accumulating nearly €900 million in losses over the past five years and requesting an equal amount from shareholders, Exor has made it clear that no further capital increases will be forthcoming. This decision puts pressure on Juventus to dramatically improve its financial performance. The club must limit its deficit to no more than €32 million by June 30, 2025, to avoid eroding more than one-third of its share capital.
To achieve these financial goals while maintaining competitiveness, Juventus has set several sporting objectives:
1. Reaching the Champions League round of 16 this season, which has already generated €63 million in revenue
2. Advancing to the Coppa Italia semi-finals
3. Progressing to the round of 16 in the FIFA Club World Cup, potentially increasing earnings from €17-18 million to €25-30 million
The club is also actively seeking a new main sponsor, hoping to secure a deal before the end of the current season to boost commercial revenues.
Cost-cutting measures are already underway, with significant reductions in the wage bill. Additionally, Juventus has implemented a strategic player trading policy, having already recorded profits of approximately €80 million from transfers, with an additional €11 million expected from potential permanent transfers of Rovella and Pellegrini to Lazio.
Looking ahead, the club has reportedly planned the sale of Cambiaso to Manchester City by early June. There are also discussions about potentially parting ways with Vlahovic, which could free up around €40 million in costs.
