Juventus find themselves at a critical juncture regarding Dusan Vlahovic’s contract renewal, which is set to expire on June 30, 2026. The club’s sporting director Cristiano Giuntoli and the entire Juventus management are determined to avoid a repeat of the ‘Chiesa situation’, where Federico Chiesa was sold to Liverpool for a relatively low fee to prevent losing him on a free transfer.
Calciomercaro report how Vlahovic, who joined Juventus in January 2022 for €70 million plus €10 million in bonuses, currently has a contract with an escalating salary set to reach €12 million net per year. Initial discussions about renewal took place last winter but stalled as Vlahovic sought clarity on Juventus’ future plans, including the managerial position.
Juventus’ proposal involves extending Vlahovic’s contract until 2028 or 2029, offering €10 million plus bonuses annually. This strategy aims to spread the financial commitment over a longer period. However, the player and his entourage have not yet responded positively to this offer.
The club is not only focusing on financial aspects but also on motivational and emotional factors. Manager Thiago Motta has praised Vlahovic this season, but recent performances have shown the striker struggling both emotionally and technically, particularly in linking up with teammates and finding the net.
This situation has created a stalemate. Juventus is not entirely satisfied with Vlahovic’s current form but is keen to avoid him approaching the end of his contract without a resolution. The club’s primary goal remains to renew his contract, either to continue building around him or to maintain a strong negotiating position in the transfer market.
Conversely, Vlahovic’s interest might increasingly lean towards running down his contract to secure a move on his own terms. This developing scenario puts pressure on both parties to find a mutually beneficial solution in the coming months, with potential discussions expected to resume around December.
