Maurizio Scanavino, the CEO of Juventus, has shared important insights into the club’s financial situation and future strategies in a recent interview with Radio Serie A. Despite reporting significant losses, Scanavino remains optimistic about the club’s trajectory and competitive position in Italian football.
Addressing the club’s financial performance, Scanavino stated, “As we presented at the recent shareholders’ meeting, the numbers show a loss of about 200 million euros. However, if we analyze it in detail, between the lost revenues from non-participation in European competitions and extraordinary charges related to management, we have losses exceeding 150 million euros that are not from ordinary operations.” He emphasized that the real loss for the year should be considered around 70 million euros, which represents “a recovery of over 50% compared to the previous year.”
Scanavino stressed the importance of balancing sustainability and competitiveness. “The main objective is to maintain the balance between sustainability and competitiveness,” he said, adding that it is crucial to “find as many resources as possible within the company to invest in the sporting side to always be competitive.”
When discussing the club’s budget for player investments, Scanavino expressed confidence: “In perspective, despite having reduced and still doing some fine-tuning, Juventus should remain the team with the highest budget to invest in the sporting side. This is a guarantee of great competitiveness.” He firmly stated, “It wouldn’t be right to imagine a strategy that’s only downward and that loses competitiveness for the highest objectives.”
Scanavino also addressed the valuation of the San Siro area, revealing that “the Revenue Agency has estimated the value of the stadium and areas at 197 million euros.” He noted that if clubs are interested and everything functions well, they will pay that amount. He added, “We will use that money for the neighborhood and for the most vulnerable segments of society.”
On infrastructure and revenue streams, he commented on Juventus’ stadium performance: “We’ve done an excellent job on the stadium: last year we recorded a historic record of revenues net of European competitions, and this year we’ll probably achieve the historic record including European competitions.” He described the stadium as “an extraordinary asset” with fantastic hospitality levels and mentioned plans for further improvements to enhance fan experience and increase revenue.
Regarding Juventus’ participation in the FIFA Club World Cup, Scanavino said, “We consider it a very positive opportunity for the club and for players to gain experience and have global visibility.” He expressed hope that this first edition would bring significant revenue: “On this point, we are in tough negotiations with FIFA along with other ECA teams; however, we should be nearing completion.”
Scanavino also discussed ongoing negotiations for a new shirt sponsor. “We have several negotiations underway at quite an advanced stage,” he stated. “We imagine that by the end of the season we will have a commercial shirt sponsor. Participating in a competition like the Club World Cup adds value not just for this season but also in perspective.”
On youth development, Scanavino explained Juventus’ approach to nurturing young talent: “The evaluation we’ve made is that young talents need time and an adequate context to express themselves. Normally, young players do not always perform consistently.” He emphasized that sending young players on loan carries risks but highlighted that their Next Gen team competing in Serie C provides a competitive environment conducive to growth.
Finally, he reaffirmed Juventus’ commitment to its women’s team: “We will continue to invest. It’s a movement that has existed for several years but is perhaps still in its infancy from a commercial point of view.” He noted that while their women’s team is performing well, there remains room for growth in terms of commercial appreciation.
