Inter have officially announced a new four-year partnership with Betsson Sport as their Official Main Partner and shirt sponsor. This partnership follows the conclusion of Inter’s previous deal with Paramount+.
“For the next four years, the sports infotainment brand will feature on the prestigious Nerazzurri shirt, representing the largest shirt sponsorship deal in the club’s history,” Inter stated in their official announcement.
Betsson Sport has chosen to align with Inter, recognizing shared values of ambition and tireless dedication that characterize the club both on and off the field. The brand’s growth trajectory, evidenced by recent successes, culminated in Inter’s 2023-2024 Scudetto victory. This achievement will see the second star sewn onto the shirt from next season, a source of pride for Betsson Sport in this new partnership.
The agreement is part of the Betsson Sport Club project, an initiative aimed at enhancing participating teams. With Inter , one of Italy’s top clubs and among Europe’s elite, now among its members, the brand plans to share stories of Nerazzurri players, bringing to life the passion that drives them in one of the world’s most beloved sports.
Betsson Sport will feature on the front of Inter’s first team shirts for all competitions, including Serie A, Coppa Italia, the new Champions League format, and the FIFA Club World Cup scheduled for June-July 2025 in the United States.
According to reports, the deal is expected to bring Inter approximately €30 million per season for the next four years. Betsson Sport has already paid an advance of €14 million to Inter in recent weeks.
Stefano Tino, Managing Director Italy at Betsson Group, expressed pride in the partnership, highlighting the prestige it brings to both parties and the opportunity to associate with a club that has demonstrated exceptional commitment and determination.
Alessandro Antonello, FC Internazionale Milano’s Corporate CEO, welcomed Betsson Sport to the Nerazzurri family, emphasizing the historic nature of the agreement and the shared passion for sports development at all levels.
This partnership marks Betsson Sport’s first shirt sponsorship in Serie A, coinciding with Inter’s return as Italian champions and the addition of the second star to their logo, symbolizing 20 Scudetto victories.
